Diana Ceramics, the name of the company clearly suggests it's scope of work. Ceramic is the basic material that company emphasizes on making a variety of products. The Kolkata, West Bengal (India) based company is led by Mr. Joyesh Saha, the Director of the company who takes care of the day-to-day affairs, makes strategic and operational decisions and ensures that all statutory obligations are met. It has been more than 4 decades, that our company is providing a breadth of products as a Manufacturer & Supplier to many industrial sectors. Our 1975 establishment uses quartz, feldspar, china clay, zircon sand, silicon sand, fire clay and than clay as basic standard material in the production of Ceramic Pot, Refractory Pipe and Tube, Ceramic Inhaler, Ceramic Tea Testing Mug, Shape Bricks, and more.
There are many companies which are producing same products that we are producing, and our work is to create and devise strategies that make our company outdo our competitors. We believe that a good amount of competition is healthy as it pushes us to improve our business, products and services to better appeal to our target audience.
Creating A Niche
We understand the importance of possessing unique selling points (USP) which gives our customers a good reason to come to us rather than our rivals. The USPs we possess tap into what our customer needs and this ability clearly differentiates us from the league.
Targeting New Markets & Looking After Existing Customers
Covering new markets can increase customer base and also the chances of survival in the market. So it is imperative that we extend our ventures, but overlooking the existing customers can give rival companies a chance to take over our customer base. Thus, we strive hard to continue pleasing our existing consumers while looking forward to cater the requirements of new clientele.
What Do We Do To Be Competitive?
Here are few points we are focusing on:
- We make use of right mix of resources and technology, like thermal plant and heat chamber
- We continue to improve our processes, products and services
- We have partnered with logistics company, that delivers our orders without any delay
- We have associated with companies, which timely supply raw material, like quartz, feldspar, china clay, zircon sand, and silicon sand